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Eleanor Close Kraft


A writer who gets design. A designer who gets to write. Born in the US, in Switzerland since 1994, I’ve been working with design and branding professionals for decades.


Solving problems creatively never gets old.


Now more than ever, it’s time to get the writing right. 

I believe in responsible, authentic communication. And in the need for a poetic touch, to strike a humanistic chord. Language is wonderfully flexible. There’s always more than one solution.


Concept purpose, positioning, vision and values, aspiration

Copy story, core messages, name and claim creation

Communication content structure, text evaluation, translation

idea   context   rhythm   tone   color   structure   dynamics   pace   brightness   rightness   flow


Interdisciplinary education

Master of Fine Arts in Graphic Design, Rhode Island School of Design

Associate Degree in Visual Communication, Colorado Institute of Art

Bachelor of Arts in Music / Creative Writing minor, University of Colorado at Boulder

International experience

Worked on creative teams at SNK Identities and Interbrand Zintzmeyer&Lux in Zurich. And in Basel, Paris, Providence RI, Denver CO. For global, international and local companies, SMEs and NPOs.

top branding agencies • independent communication consultants • sleep systems producer • outdoor equipment maker • business coach • fasteners engineering group • big four consultancy • quantum physics startup • e-bike producer • electrical sensor solutions engineers • fin-tech start-up • leading global bank • private foundation • data solutions for commerce • non-profit media channel • architectural stone experts • national university association • IP&TM law firm • outdoor functional sportswear maker • executive recruitment services • financial infrastructure services • private international day school • luxury alpine resort • healthcare products • market expansion services • youth organization • European automaker • food products • private jet manufacturer • specialty chemicals • leading reinsurer • elevators, escalators, moving walkways • stainless steel kitchens • national historic monuments and museums • multimedia library • retail shops • art director’s club • public relations agency • sports marketing expert • ski area management • international bicycle race • plastic surgeon • floral designer • food market hall • fm radio station • organic tree nursery 


How I can help you


With viable concepts, refreshing text, naming and claiming. And with professional German-to-English translations.

+41 76 384 42 42

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